Launch offer: 20% off The Trio + free shipping. No card today.
Witch hazel hemorrhoid care for women

Witch hazel relief, designed for women.

The Tushlab Trio starts where relief actually starts: cooling witch hazel cloths for every bathroom visit and a warm herbal soak each evening, plus max-strength OTC cream for the days pain needs to stop now. Three steps: Soothe, Cleanse, Restore.

The Tushlab Trio: Cleanse witch hazel cloths, Soothe cooling relief cream, and Restore herbal sitz soak on a stone pedestal
20% launch offerFree reservation, price locked at signup
Works in minutes4% lidocaine, max OTC strength
See what's included

Pre-launch · Target fall 2026 · $46 launch price · No payment today

The TrioSoothe + Cleanse + Restore
$58$46launch price
1 in 2

women experience hemorrhoids by age 50

40%

of pregnant women are affected, most in the third trimester and postpartum

0

legacy brands built their care around pregnancy and postpartum. Tushlab is.

Sources: NIDDK, Definition & Facts of Hemorrhoids · Staroselsky et al., Hemorrhoids in pregnancy (Can Fam Physician)

Why Tushlab

Drugstore creams weren't made for you.

Legacy brands were formulated decades ago for a generic body. We started from scratch with women's physiology, women's triggers, and women's standards.

Formulated for women

Pregnancy and postpartum are the biggest hemorrhoid triggers women face. Our system includes drug-free options and clear guidance for every life stage.

Clinically dosed actives

Maximum OTC strength lidocaine, pharmacist-grade witch hazel, and soothing botanicals. No filler percentages, no mystery fragrance, no dyes.

Zero shame, total privacy

Beautiful, unbranded outer packaging. A product you can leave on the counter. Care that treats a normal condition like a normal condition.

The Trio · 3-step system

Relief, in three acts.

Each step works alone. Together, they treat pain today and support healing over the weeks that follow.

Tushlab Soothe cooling relief cream tube, 4% lidocaine and witch hazel, 50 mL
Step 01 · Treat the pain

Soothe

Fast-absorbing cooling cream with 4% lidocaine, the maximum OTC strength, plus witch hazel and aloe. Numbs pain, itching, and burning in minutes.

Use: at the first sign of a flare-up

4% lidocaineWitch hazelMedicated · ask your OB if pregnant
Tushlab Cleanse witch hazel cloths, 60 biodegradable pH-balanced cloths
Step 02 · Stop the irritation

Cleanse

pH-balanced witch hazel cloths that clean and cool without the sting of dry paper, the everyday irritation that keeps flare-ups going.

Use: every bathroom visit, every day

New at launch: Cleanse+, the same cloth with 4% lidocaine added, for cooling that also numbs.

50% witch hazelDrug-freePregnancy-friendly
Tushlab Restore herbal sitz soak jar with epsom salt, calendula, and chamomile, 340 g
Step 03 · Support recovery

Restore

A warm-water sitz soak with epsom salt, calendula, and chamomile. The same protocol used in postpartum wards: circulation up, tissue supported.

Use: 10 minutes each evening

Epsom saltDrug-freePregnancy-friendly

All three steps come together as The Trio, with the 20% launch offer locked at reservation.

Free pre-launch reservation. No payment today.

Use it this way

Better in minutes. Recovery in weeks.

01

When it flares: Soothe

Apply at the first sign of pain, itching, or burning. The 4% lidocaine starts numbing within minutes, so a flare-up doesn't own your day (or your night).

02

Every visit: Cleanse

Swap dry paper for a cooling witch hazel cloth at every bathroom visit. It removes the constant re-irritation that keeps a flare-up alive.

03

Each evening: Restore

Ten quiet minutes in a warm Restore soak before bed. Circulation goes up, tissue gets what it needs, and you get the one calm moment of the day.

Inside the formulas

Full doses. Nothing to hide.

Premium should mean actives at the strongest dose allowed, not prettier packaging on a weaker formula. Here is every dose, against the maximum the FDA monograph permits.

LidocaineActive · Soothe
4%of 4% OTC max
Why this matters

The strongest anesthetic dose sold without a prescription. Below it, numbing arrives slower and fades faster. This is why relief starts in minutes.

Witch hazelActive · Cleanse
50%of 50% monograph max
Why this matters

The full monograph astringent concentration, the same dose as medicated pads. It calms swelling and irritation instead of just wiping.

Epsom saltActive · Restore
2 tbspper soak · clinical protocol
Why this matters

Dosed to the sitz-bath protocol used in postpartum care. Warm water does the circulation work; the measured salt keeps the soak gentle on healing tissue.

Aloe veraSupporting · Soothe + Cleanse
botanical, no monograph dose
Why this matters

Not a drug and not dosed like one. It is there so the actives land on calm, hydrated skin instead of stinging broken skin.

Calendula + chamomileSupporting · Restore
botanical, no monograph dose
Why this matters

Comfort botanicals, honestly labeled: traditionally used to soothe, never claimed as medicine.

Never in a Tushlab formula

  • Synthetic fragrance
  • Dyes and colorants
  • Parabens and phthalates
  • Alcohol that stings broken skin
  • Shame-aisle packaging

Doses follow the FDA over-the-counter monographs for anorectal and external analgesic products (21 CFR Part 346). If you are pregnant or breastfeeding, ask your OB or midwife before using medicated products like Soothe; Cleanse and Restore are drug-free.

The honest comparison

Tushlab vs. the drugstore aisle

tushlabLegacy creams
Pain numbed in minutes (max OTC-strength actives)✓✓
Covers the whole episode: pain, daily irritation, recovery✓✗
Drug-free steps you can keep using during pregnancy✓✗
Nothing that stings broken skin: no fragrance, dyes, harsh alcohol✓✗
Sits on your shelf and arrives in a plain box, so you actually use it✓✗
Zero risk to try: 60-day full refund, no return needed✓✗
Who we're building for

Women are done whispering.

The third trimester
You're eight months in, sleep is precious, and asking for help feels awkward. You want relief that works fast, has drug-free options, and never makes you feel like a patient.
Postpartum recovery
Nobody warned you about this part. Ten quiet minutes with a warm soak should feel like self-care, not damage control, and your bathroom shelf should look like yours.
The everyday athlete
You lift heavy four times a week. A common, fixable issue should not slow you down, and you are done pretending the crinkly blue pharmacy box doesn't embarrass you.
The everyday flare-up
A hard week, a long drive, one bad bathroom day. Flare-ups happen to half of us. Care for this part of your body the way you care for the rest: quickly, kindly, no shame aisle.
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A note from the founder

Tushlab exists because half of women will deal with hemorrhoids, and nearly every product on the shelf looks designed to embarrass them. We're building the system we wished existed: monograph-strength actives at full doses, drug-free options for pregnancy, and routines drawn from published postpartum self-care protocols.

We're pre-launch, so you won't see customer reviews here yet. You will only ever see real ones. Until then, our 60-day guarantee carries the burden of proof: if The Trio doesn't make you genuinely more comfortable, you don't pay for it.

Where we are: formulas specified to FDA monograph doses ✓ · manufacturing partner selection (now) · first production run (late summer) · checkout opens (target: fall 2026). Reservations get first access, and the 20% price holds no matter when you buy.

The Tushlab founding team

Get started

Your shelf called. It's ready.

The Tushlab Trio on a bathroom counter in morning light, a hand picking up the Soothe cream
Pre-launch · Reservation, not a purchase

Soothe + Cleanse + Restore

A planned three-step system for symptom relief and ongoing comfort, targeted for fall 2026.

$58$46launch price, locked at signup
You're in. Your 20% launch price is locked with code TUSH20.
Reservation reference:
What happens next: a confirmation email is on its way now. When checkout opens (target: fall 2026) we'll email you once so you can complete your order at the locked price. No payment today, nothing charged until you choose to check out.

No card needed. One-time, Subscribe & Save, or single products like Cleanse+ medicated wipes (planned $14): you choose at checkout. We email you once, when checkout opens (target: this fall).

Free shipping Discreet box 60-day guarantee

Buying for someone else? The Trio ships gift-ready in a discreet box, and it's the postpartum gift experienced moms give on purpose. See the care-basket guide.

60day guarantee

The Sit-Well Guarantee

Use the full Trio for up to 60 days. If you are not genuinely more comfortable, write to us and we will refund every cent. No return shipment, no interrogation, no fine print gymnastics.

Questions, answered

Ask us anything.

Cleanse and Restore are drug-free and generally considered pregnancy-friendly. Soothe contains 4% lidocaine, an OTC medicine: check with your OB or midwife before using it while pregnant or breastfeeding. Every box includes plain-language guidance for each life stage.

Two of three. Cleanse (witch hazel cloths) and Restore (herbal sitz soak) contain no OTC drug actives, which is why they are the daily backbone during pregnancy. Soothe is the medicated step for treating pain fast.

Soothe's 4% lidocaine, the maximum strength sold without a prescription, typically begins numbing pain and itching within minutes. Swelling and recovery take longer: most flare-ups improve meaningfully over days to a few weeks of consistent care.

If symptoms persist beyond 7 days of consistent care, worsen, or if you notice bleeding, stop use and see a healthcare professional. Tushlab treats the symptoms of a common condition; it does not replace medical diagnosis.

Completely. Orders arrive in a plain, elegant outer box with no product names visible. The sender shows as "TL Fulfillment" on the label, and on your statement if you prefer.

No. Reserving just saves your spot and your 20% discount. When checkout opens, you choose one-time or Subscribe & Save. Subscriptions are optional and can be skipped or cancelled in two clicks, no phone calls.

We are selecting our manufacturing partner now, with the first production run planned for late summer and checkout targeted for this fall. Reservations get first access, and your 20% price holds no matter when you buy.

Two emails, total: a confirmation now with your TUSH20 code, and one email when checkout opens. No newsletter, no drip campaign, unsubscribe anytime.

Be first in line

Lock 20% off before checkout opens.

$46 launch price. Free shipping. Discreet box. 60 days to change your mind.

Free pre-launch reservation. No payment today.